Design Your Life: Paula Scher in conversation with Vince Frost

Paula Scher is an iconic graphic designer, has been a partner in the New York Pentagram office since 1991, and is an inspiration to generations of designers around the world. Her 40-years of experience have seen her work for Microsoft and Citibank and she’s featured in the Netflix series Abstract:The Art of Design by Scott Dadich.

Scher is credited with the new identity creation of The Public Theater in New York. Her promotional graphic system for the program became highly influential in theatrical promotion. She has been awarded more than 300 awards by several international associations including AIGA, The Package Design Council and The Type Directors Club. Her collection of work is showcased at New York MoMA, the Museum für Gestaltung and the Library of Congress in Washington, DC.

Paula speaks to Vince Frost about why she had to fight for a career as a designer, and how she made it work in New York City without a penny to her name. In addition, she discussed how she reinvents herself every five years as part of her creative process.